Amazon Reportedly Works on A Standalone Music Streaming Service

Amazon is preparing to launch a standalone music streaming subscription service that will rival Apple Music and Spotify, as Reuters reports. According to a source familiar with the matter, Amazon’ music streaming service will be offered at $9.99 per month, and it will offer competitive catalog of songs. Amazon is finalizing deals with major music labels, and the service is likely to be launched in late summer or early fall.

Amazon currently offers a large video streaming catalog and a limited music streaming catalog to the subscribers of its Prime shipping and video service. Now the e-commerce giant is looking to expand Amazon branded services with an on demand music streaming subscription. The standalone music streaming service is said to offer an enormous selection of music for $9.99 per month, in line with most major music streaming options including Spotify, Google Play Music, and Apple Music.

Some may question why Amazon doubles up on the music service since it already offers a music streaming service that’s built into Amazon Prime, and that how it handles both Prime Music and a new subscription service. Amazon did not respond to a request for comment about the new, full-fledged music plan. But most media viewed this move as sensible for Amazon. In April, Amazon announced that it would offer an $8.99 monthly subscription to just Prime Video, a move aimed directly at competitors like Netflix and Hulu. With the launch of a standalone music streaming service, Amazon seems to place itself in direct competition with Spotify and Apple, which boast more than 30 million songs. Though it will a late entrant to the crowded streaming market, its comprehensive digital service is considered to play a crucial role in pushing Amazon to become an one-stop shop for online content and goods.

“A music service will further increase the daily interactions between Amazon and its customer base,” said former music executive Jay Samit when told about the company’s plan. Apple and Google have worked on music streaming in recent years, aiming to blend themselves into customers’ daily activities and thus to drive device sales. The new Amazon service is expected to be tightly marketed alongside the company’s Echo, a home speaker that uses voice controls to play music, read the news and answer questions. Amazon hope the music service helps lure buyers to the Echo.

What you do think of Amazon’s upcoming music service? Will it post threat for other players in the music streaming service market? Share your thoughts with us here.

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